Concept Marketing,
Inc.Point by Point with Details:
1. Fills important customer needs
Women have sensitive ears and need a place to shop for earrings.
People like to buy earrings they know are top quality and safe from
reputable Jewelry Stores!
2. Triplekeystone margins on best selling assortment
Displays are filled with best selling, classic styles!
3. Keystone+ margins on super promotions
Would you believe that you could sell hundreds of the same item over
and over and over again? You can! For
example: Concepts Diamond earrings, our
number 1 promotion, comes preticketed at $30.00 (or the retail you
prefer.) Concepts sends you a big blue poster that Says Diamond
Earrings $12.99 (for a keystone margin); signs, coupons, ads, for
$12.99 or whatever promotional retail you like! Many Jewelers
promote this diamond free with $99 purchase, free to first 100
customers, for $19.99, but most especially $12.99! We have single
stores that buy hundreds at a time - you can buy as few as 36 mixed
with the Ruby, sapphire & emeralds, or by themselves,
for the quantity price. Over 1000 pair at a time gets you a little
lower price. Click
here for more information on the diamonds, or go to products
after reviewing these important points! Concept Marketing, Inc. has
been supplying traffic generating promotions to retail fine jewelry
stores since 1973!
4. Expands customer base
Concepts Ad targets the market of ladies with Sensitive Ears and
invites them into your store to try a pair of your earrings that
will solve their solve their earring problems. Concepts
coupons do the same thing, and more! If you have a market area
population of 10,000 you will have 2500 women that are slightly
sensitive, and over 1000 women that are extremely sensitive to
earrings. The good news is that most of these women only have
problems with their earrings due to the intimate contact with
pierced earrings. They can wear and buy rings, bracelets, necklaces
and everything else you sell!
5. Increase store traffic
The Concepts ad will generate 50-200 respondents. The Concepts
coupons will generate as many respondents as you desire - just keep
distributing. Concept will provide you with unlimited supplies of
coupons!
6. Increase repeat traffic
Once a women with Sensitive ears discovers Concepts earrings for
Sensitive ears, she will return to your store an average of 7 times
over the first 3 years to purchase more earrings. To help
encourage repeat visits, Concepts provides you with coupons or club
cards to give your customers another reason to return to your store!
7. Increase overall store sales of fine jewelry &
diamonds
First off, all Jewelers know, the more times a person visits your
store, the more opportunities you will have to establish YOUR store as this
person's only jewelry store! As an added bonus, Jewelers that
run the Concepts free gift Ad or use the coupons WILL notice an influx of men over the holiday
shopping season, men looking for Concepts earrings as stocking
stuffers, giving stores the opportunity to show and sell all their
beautiful fine jewelry making both the men and their loved ones very
happy! Concept Marketing, Inc., your partner in success.
8. Product quality guaranteed 100%
Strong,
stable, guaranteed. Have a problem with a Concepts Product? Call us
- or return for replacement, repair, or exchange.* Besides making
Concepts Earrings truly non-irritating to Sensitive Ears, we use up
to 10 times more gold on gold-tone styles than most other plated and
vermeil lines. This fine jewelry finish of Concepts Earrings lasts
for decades, where as the finish on other products can change within
months, especially with women who have high acidic skin, which is
often the case with sensitive women.** If your customer is not
100% completely satisfied with your Concepts earring we will repair,
replace or refund your purchase price plus all shipping costs
incurred. Your Satisfaction is Our Guarantee Since 1973!
Concept Marketing, Inc.
9. Stock Balancing with only 15% processing charge
Most stores don't need to take advantage of stock balancing, however
it is available for you if you need it!! When you call us about
stock balancing we will first talk with you about making a special
sale package to help you make profit on the items. Most stores run a
sale for 30 days and then make their return. You can trade in your
excess stock for brand new stock - all for a small 15% processing
charge to cover the cost of repackaging.
10. Gifts to give to customers and charities
The 108 Display comes with 100 gifts - free - the 216 and the 432
have 200 gifts - and you can buy more gifts anytime for just $1.75
per gift! The gift earrings normally retail for $16.00 in your line,
so they are a very nice gift to give and receive! Concepts average
cost is triplekey on $18.00 retail, making all
Concepts earrings easy to use as door prizes, gifts with
purchases, etc.
11. Free Marketing tools
Coupons, posters, point of sale counter signs, gifts to give to
customers, press release, letters to area doctors and dermatologist
Concept Marketing, Inc. - marketing that works!
12. Company that cares about their Customers
Efficient, pleasant, effective customer service. We want you to be
100% satisfied and successful
with Concepts! Your satisfaction is our guarantee since 1973.